Past Workshops
Don’t Blow Your Best Shot to Reach Thousands of Book Buyers!
Build Your Authority and Become a Regular Guest on Radio and TV.
Book Publicity is one of the most effective and cost-effective ways to build an audience of readers and build your author brand. But you only have one shot to get it right, so be prepared!
During an interview, do you know…
- Exactly when and how to prepare for any interview? (Hint: NOW!)
- What to do after the interview?
- What every journalist/producer really wants from you – every time?
- How to answer in memorable ‘soundbites’ and why it’s important?
- How to effectively SELL your book – without being annoying?
- How to look good on camera – wardrobe, body language, intonation
- The art of ‘bridging’ to maintain control over the interview?
- How to deal with nerves in front of the microphone?
- The five ways to maximize the impact of just one interview?
- How to connect with the host and audience so they ask you back?
We’ll Teach You All Of This And How To Leverage This One Shot To Get More Interviews And Build An Audience Of Engaged Readers!
What You Will Learn
- The #1 Secret to a top-notch interview – it’s not what you think.
- How to prepare for Radio, TV, and even Print interviews.
- Why you must define your 3 most important points in any interview and how to make sure you get to use them.
- Discover the “Secret to the Segue”, how to control the interview, no matter what the journalist asks.
- What to do and not do during your interview – dress, body language, tone, speech patterns.
- How and why you MUST answer questions in short, quotable bullet points.
- Secrets for turning your interview into book sales – without sounding like a commercial.
- How to turn your interview into a valuable marketing asset to raise your credibility, get more interviews, and sell more books
